About Us

The Story of a Dream That Came True

Boardlife actually got its start back in 2005. At the time, it was a small garage in the Jönköping area where they sold longboards and accessories. Pretty soon, the garage became too small. We moved to a small storefront that was open a couple of evenings a week. As the years went by, we gradually expanded our operations. In 2013, the company was restructured, and we focused even more on e-commerce.

In 2025, we made another major investment, expanding our warehouse to accommodate growth and meet the ever-increasing demand from across the EU. Today, we are part of the North Creative Collective. We’re also very proud to say that we’ve maintained a leading role as one of Sweden’s largest specialty stores for longboards, skateboards, e-skates, and everything related to them. For us, a passion for the sport is what matters most, and that has always been the hallmark of our business. We want to be more than just a store. We want to inspire people to try the sport and help them develop their skills.
Our roots are grounded in both a passion for the sport and extensive experience.